Best Tools for Online Marketing in 2016


Online marketing has been the buzzword for the last 10 years at least. The truth¬†is although it might seem that it has reached a very competitive stage, marketing your products online hasn’t been this easier.

To effectively sell your products and service online you need accurate data. That data comes from various tools that help analyze accurate information to help you make the right decision.

Below are the tools you need to sells your products and services online more effectively.

For Search Engine Optimization (SEO)

SEO is one of the most controversial internet marketing discipline. Everyone knows they need it but few can actually implement a sound SEO strategy. Arm yourself with these tools and SEO because easier.

  • Google Webmaster Tools (Free)
  • Google Analytics (Free)
  • Ahrefs (Paid)
  • BrightLocal (Paid) for Local SEO
  • SEMRush (Paid) for even more data and comparative analysis

You start to see that there isn’t one tool that you need but a bunch of them. The reason is that no one tool has 100% accurate information aside from Google. Since Google only provide you only information about your own website you need to be able to conduct competitive research analysis to discover opportunities.

For Hiring Freelancers 

Whether you can code or not, design or not, you need other people skills, experience, and time to build anything meaningful on the web today. The internet is a very competitive landscape. You are competing against people from all over the world and you can’t afford to rely on yourself only to succeed. You can, but it will be very hard.

Below are the marketplaces you can use to boost your online marketing efforts.

  • Upwork to hire any type of freelancers. From writers to designer and coders you will find someone willing to work on your project.
  • Themeforest (or the marketplace) is a great place to find WordPress theme. Evanto is bigger and provides royalty free photos, videos, music you can use in any of your projects.
  • Dribbble where you can hire the world’s top designer if you have the budget. You can also find inspiration here and even model your website after the stunning UI you will find.

We haven’t yet touched on another giant of the online advertising space which is paid advertising and social media. Social media is another beast on its own and every social media website have their own advertising ecosystem you can learn if you think that’s where your audience is.

Social Media and Display Advertising Tools

  • Buffer is a social media management software that will help you manage all your social media account in one place
  • Adespresso is a Facebook advertising platform that makes advertising on Facebook very simple and effective. With A/B testing, tracking and much more you can be sure to improve your conversion simply.
  • Adwords if you plan on doing PPC on Google or use the Google display network.

If display advertising is really at the core of your marketing strategy then you must look into programmatic advertising and DSP.

To conclude this short article, I want to add that it’s important that you start with a product and idea in mind and reverse engineer what other have done to get the same or greater results.